TL;DR
- Whitelisting/Spark Ads = the brand runs ads from your handle — treat it like paid media usage.
- Price by duration and platform, and include approval/revocation rules.
- Limit risk: cap spend (optional), require final ad review, and set a clear end date.
Why whitelisting is valuable
- Higher conversion rates (your identity builds trust).
- Brand gets performance lift without building a new account.
- Your name/face is used to sell — price it as a monthly add-on.
Example: organic TikTok turns into Spark Ads
The brand starts with one post, then asks to run it as paid media through your account.
- The ask: 1 TikTok plus Spark Ads access.
- Overlooked add-ons: ad access term, usage duration, edit/refresh expectations.
- Stronger quote structure: content fee + monthly whitelisting fee + paid usage term.
- Confidence outcome: you can explain that ad access is a performance asset, not a free extra.
Do not hide it inside usage rights
Whitelisting often travels with usage rights, but it should still be visible as its own line item in the quote.
Use Pro to answer the brand cleanly
Use Pro to copy/paste a whitelisting response script and keep the explanation tied to the exact ad term the brand wants.